Master Your Marketing Metrics

Advanced calculators for data-driven marketers. Optimize campaigns with precision.

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All Marketing Metrics

CPM Calculator

Calculate your Cost Per Mille (cost per 1,000 impressions) for display advertising.

CPM = (Total Cost ÷ Total Impressions) × 1000
Calculate CPM

CPC Calculator

Determine Cost Per Click to analyze your paid traffic efficiency.

CPC = Total Cost ÷ Total Clicks
Calculate CPC

CPA Calculator

Measure Cost Per Acquisition to evaluate conversion costs.

CPA = Total Cost ÷ Total Conversions
Calculate CPA

CTR Calculator

Calculate Click-Through Rate to assess ad effectiveness.

CTR = (Total Clicks ÷ Total Impressions) × 100
Calculate CTR

ROAS Calculator

Determine Return On Ad Spend to measure campaign profitability.

ROAS = (Revenue from Ads ÷ Cost of Ads) × 100
Calculate ROAS

CPL Calculator

Calculate Cost Per Lead for your lead generation campaigns.

CPL = Total Cost ÷ Total Leads
Calculate CPL

eCPM Calculator

Estimate Effective CPM for publisher revenue analysis.

eCPM = (Total Earnings ÷ Total Impressions) × 1000
Calculate eCPM

eCPC Calculator

Calculate Effective Cost Per Click for performance evaluation.

eCPC = Total Cost ÷ (Impressions × (CTR ÷ 100))
Calculate eCPC

eCPA Calculator

Determine Effective Cost Per Action for conversion analysis.

eCPA = Total Cost ÷ (Impressions × (CTR ÷ 100) × (CR ÷ 100))
Calculate eCPA

ROI Calculator

Calculate Return On Investment for overall campaign assessment.

ROI = [(Revenue - Cost) ÷ Cost] × 100
Calculate ROI

Ad Rank Calculator

Estimate your ad position in search results.

Ad Rank = Max Bid × Quality Score
Calculate Ad Rank

Bounce Rate Calculator

Calculate the percentage of single-page visits.

Bounce Rate = (Bounces ÷ Total Visits) × 100
Calculate Bounce Rate

Reach Calculator

Estimate your potential audience size.

Reach = Total Audience × Penetration Rate
Calculate Reach

VTR Calculator

Calculate View-Through Rate to measure how often video ads are watched to completion.

VTR = (Completed Views ÷ Total Impressions) × 100
Calculate VTR

CPV Calculator

Determine Cost Per View for your video advertising campaigns.

CPV = Total Cost ÷ Total Views
Calculate CPV

CR Calculator

Calculate Conversion Rate to measure the effectiveness of your campaigns.

CR = (Conversions ÷ Total Clicks) × 100
Calculate CR

Frequency Calculator

Calculate how often your ads are shown to the same user.

Frequency = Total Impressions ÷ Unique Reach
Calculate Frequency

dCPM Calculator

Calculate Dynamic CPM for programmatic advertising optimization.

dCPM = (Total Cost ÷ Dynamic Impressions) × 1000
Calculate dCPM

Performance Grader with industry Benchmark to compare your campaign

Quick Tool Section

Impressions Estimator

Clicks Estimator

Campaign Cost Estimator

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Precision Calculations

Accurate formulas for all key marketing metrics with detailed explanations.

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Instant Results

Real-time calculations with clear visual feedback and actionable insights.

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Privacy Focused

All calculations happen in your browser - no data is stored or tracked.